“Your Content Marketing Is So Successful!”

  I’ve been doing a lot of focusing on personal branding, content marketing, and using the two to generate opportunities for you. One of the pieces of feedback that I receive over and over is that my content marketing strategy is highly effective. That’s nice to hear, but I find that it isn’t actually accurate without some context to “highly …

You can make your content marketing more effective!

  One of the most popular buzzwords going is “content marketing.” It is right up there with “social selling” under terms that if we aren’t careful can become utterly meaningless. Having now sat on a number of calls over the last few weeks where people talk about my ability to use content to drive sales conversations, my brand reputation, and …

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5 Things I Would Love To See That Might Help INTIX Grow

  Since this year was my first INTIX experience, I had never experienced it before. But after having a few hours and a good night’s sleep to digest everything, here are a few ideas that I think can help INTIX grow their presence in the world of ticketing conversations and as a way to grow the conference and the impact …

Don’t Sell A Commodity, Sell Something Unique…You!

  Two ideas that have been at the forefront of my thinking over the last week or so are “The Differentiation Gap” and High Impact Modern Selling. Both go hand in hand. “The Differentiation Gap” being a simple concept that describes the difference between the way you see yourself and how the market sees you and your business. If you …

Holistic Marketing Strategy

I’ve been reading about marketing a lot lately. And as I surf the Internet, I see almost universal discussion of tactics like SEO, content marketing, and social marketing.  If you ask me, marketing is everything about your business.  So instead of a marketing strategy that focuses solely on social, or digital, or any other buzz word…I challenge you to look …