consulting Archives - Page 4 of 4 - Wakeman Consulting Group

What Is Your ‘Mission Statement’…?

I take a lot of meetings and I get the chance to talk to a lot of people. Which is great, because I get the chance to hear a lot of different stories about what people do, what makes them tick, and how they are pushing forward. A lot of time conversations will drift […]

Are Newspapers Still Important?

Here’s the deal…I still get 1 or 2 newspapers, most days. The question many of you are going to ask is “are those things still relevant?” My answer would be yes. Here is why. 1. You need to stay current on a wide array of happenings in the world to be a […]

5 Ways You Can Become A Better Salesperson

When I talk to friends or clients about being better salespeople, they aren’t always receptive to the idea…maybe feeling like they don’t have the skills necessary or the ability to be a salesperson or to make sales. Trust me, everyone can sell. I’ll put it like a guy I knew in college told me when […]

Sell Yourself First

I’ve been reminded of an experience I had in Seattle a number of years ago. At the time I was working in events and partnerships at the Liquid Lounge inside the Experience Music Project in Seattle and one of my roles was relations with high value donors to the museum. One day a woman […]

December 3, 2016
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Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and […]

3 Lessons On Marketing You Can Learn From Donald Trump’s Presidential Campaign

As the author of many, many very successful political ads over the last 4 years (see what I did there?), I feel like I can add a little bit of context to how you can use some of the things we see Donald Trump do to a positive impact on your business. While you may […]

August 21, 2015
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You are likely to run into a consistent challenge in an advisory role: ‘How do I get the client to see the challenge with fresh eyes or from my point of view?’ In my work, I’ve noticed three things that help me shift the perspective of my clients and get them thinking from a new […]

consulting

What Is Your ‘Mission Statement’…?

Are Newspapers Still Important?

5 Ways You Can Become A Better Salesperson

Sell Yourself First

Branding: It Can Be Your Own Little Magic Trick

3 Lessons On Marketing You Can Learn From Donald Trump’s Presidential Campaign

Problem definition is an emotional thing

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