10 Big Challenges Facing Performing Arts As An Industry…

One of the areas I’ve found myself returning to over and over again over the years is the performing arts. I got my start in the performing arts with the Seattle Theatre Group in Seattle where I saw the challenge of building and maintaining a subscription base and keeping your offerings fresh so that you maintained a vibrant and thriving …

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

How Can You Make A Difference?

One of the great things that has come out of the Internet and other endeavors like training for a marathon while raising money for a charity is that more people are thinking about ways in which they can make a difference.  For the people that are wondering and haven’t made the jump, I wanted to illustrate a few great examples …