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dave@davewakeman.com
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communications

4 phases of marketing

There are really 4 phases of marketing that organizations move through… 1. Inactive: This is no thought or effort is put into how the organization is going to sell their products or services to the world. In some cases, a brand has been established along the way that is so strong that marketing isn’t needed […]
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Pain…its plain and simple, or is it?

Keep this in mind when you are talking to clients and potential clients… Most of the time when you are talking to someone, they are describing a point of pain. Now this pain is likely acute and very much the top of mind for a client…or they likely wouldn’t be talking with a consultant.  But, […]
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Wrapped in a brown bag

A bookstore not far from my son’s preschool had a display recently with the books wrapped in brown paper and the title and author written on them. The experiment, while having its heart in the right place was misguided, partly because all of the books were classics and well known.  The real test would have […]
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Your Working Assumptions…

In searching for solutions to your marketing issues, it is often useful to make sure you aren’t making assumptions that are irrelevant.  Going back to politics, if you look at the 2014 campaign cycle here in the US…you actually don’t see demographics, maps, or other stuff being as big of a factor as the Democrats […]
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Marketing, first. Marketing, always.

At this point, almost all of us are in the marketing business… Don’t believe me, follow me… * Your local news station, if you are in a city like I am….you are faced with the challenge of cable, multiple network programs, or watching the news at all.  * The big white shoe law firm…any great […]
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You can make communication easier

Communications isn’t always that difficult, though you would never know it by looking at the world… There are 3 simple steps that will allow you to more effectively communicate with almost anyone. 1. Make your communications clear. That means cut out the jargon and vague language and focus on simplicity and clarity. 2. Make the […]
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