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dave@davewakeman.com
Washington, DC 20008
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communication

Your crisis communications strategy

A little free public relations advice for you today… The first thing that you always need to remember, if you are in the situation where you are dealing with a crisis, it is best to never take the stance that it is good to wait an extended period of time.  The second thing you might […]
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What If?

Peter Drucker once wrote about the need to “identify the future that has already occurred” and to figure out how that is going to have an impact on your business.  Even though he wrote those words about 30 years ago, the same idea holds true today. If you look at the current state of business in […]
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What Are You Really Saying?

Recently I was on the TV talking branding the CBC…and Alex Morgan asked me about the marketing “toolbox."  To put it lightly, I am no fan of the term "toolbox.” Partly because while we all have basics and outlines that we follow, too often these kinds of things are excuses to lazy thinking, cookie cutter […]
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What If My Strategy Isn’t Working…

I think we all confront that question… The thing about our decision making process is that we have to be prepared for that eventuality.  In marketing, it has been likely that I have done some things that haven’t worked…but I have learned just as much from that which didn’t work as I have from that […]
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Service of the project

One of the big challenges that any team faces is being able to effectively communicate with one another… There are a few reasons: One, an unwillingness to let down your guard long enough to admit you don’t know something or that you don’t have all the answers. Two, the need to maintain a hierarchy…either real […]
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Positive Communications?

One thing I have been thinking about a lot lately is how do you create an environment that is open to communications… I think that it is increasingly difficult to create open, honest communications platforms because we have developed a knee jerk tendency to overreact to every misstep or statement…leaving out all manner of context.  […]
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