Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

communicating

Marketing isn’t

Marketing is misunderstood by a lot of people…even marketers. Marketing isn’t… Pleas for attention…that’s just advertising and probably poor advertising at that. Billboards, radio ads, Internet banners, or anything similar…that’s advertising as well and the effectiveness is dependent on your goals. It isn’t a snazzy video ad that pre rolls on YouTube…again, that’s advertising and […]
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Which Kind Of Leader Are You?

I gave a talk at SAIC recently called “Leading Is Communicating” and in the presentation I talked about there are two types of leaders…visionary and task oriented.  Visionary: think Ronald Reagan, MLK Jr, Steve Jobs, or 2008 era Barack Obama. Task Oriented: think of Bill Gates, LBJ, or Tim Cook. In the presentation, I pointed […]
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