commodity Archives - Wakeman Consulting Group

You can make your content marketing more effective!

February 7, 2018
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One of the most popular buzzwords going is “content marketing.” It is right up there with “social selling” under terms that if we aren’t careful can become utterly meaningless. Having now sat on a number of calls over the last few weeks where people talk about my ability to use content to drive sales […]

January 3, 2018
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Typically around this time of year, I spend a bit of time thinking about what Peter Drucker would call, “the future that has already happened.” This is an important idea for all of us because in many cases, we can find it easy to chase the latest buzzword, fad, or outdated idea in an […]

September 14, 2017
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I was reading about “maximized systems” the other day which the simple explanation means “commodity” systems. Why? Because the only objective is to produce, distribute, and move as quickly as possible. No relationship to value. No relationship to anything except for anything except for maximizing yield. Which usually leads to cutting corners: price, experience, […]

Do You Want To Be McDonalds Or Tiffany?

Recently I was in the United Kingdom giving a keynote at the Ticketing Professionals Conference in Birmingham. During the keynote, I was talking about the future of live entertainment. Specifically, I brought up the idea that the way you position your product or experience, the way you talk about it, and the way you sell […]

commodity

Looking At What Is All Around…

Is Our Modern Ticket System Just Another Maximized System?

Do You Want To Be McDonalds Or Tiffany?

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