commercials Archives - Wakeman Consulting Group

5 Ideas About Marketing From Super Bowl Week

February 2, 2018
wakemanconsulting
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I haven’t really written anything about the Super Bowl this week, which might be pretty telling on its own. But in honor of the big game on Sunday, here are 5 marketing ideas that popped up due to the events surrounding the game. The rapid decline in male viewership is a bigger story than […]

At What Cost, Change?

One of my favorite advertisements was the for the Miami Heat when Pat Riley first became coach way back in the mid-1990s. As a young basketball fan, I had been fascinated by the Lakers and as I grew older and began to play the game and moved into coaching the game, I was fascinated by […]

February 28, 2017
wakemanconsulting
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I loved seeing this article pop up around the Internet yesterday about Fox’s rejection of Ashley Madison’s Super Bowl ad because it doesn’t meet the standards they have set for broadcast during the NFL’s premier event. Full disclosure: I’ve never visited the Ashely Madison site, but I am quite familiar with what they do […]

commercials

5 Ideas About Marketing From Super Bowl Week

At What Cost, Change?

Fox and the Ashley Madison Super Bowl Commercial

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