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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

change

Get over it! Your strategy will change!

There is a quote attributed to Mike Tyson that says something along the lines of “everyone has a strategy until they get punched in the mouth.” Which is pretty true. Your strategy, when thought about in that context has tremendous potential and opportunity…until you actually start taking action on it. Once that happens, things are […]
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Changing Your Brand:

Like we talked about yesterday, brands have a lifecycle. As in anyone’s life, the life of your brand will include a great deal of change. And, changing your brand can be tough…just like change is tough in any situation, but change is the only constant in life. Like managing your brand’s life cycle, you must […]
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Changing Your Brand:

Like we talked about yesterday, brands have a lifecycle. As in anyone’s life, the life of your brand will include a great deal of change. And, changing your brand can be tough…just like change is tough in any situation, but change is the only constant in life. Like managing your brand’s life cycle, you must […]
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There’s always change

You see the picture above? That’s the Coca-Cola logo over the years. And, without much prompting, you can notice some significant changes in the logo over the years. This one is Apple. Again, a lot of change over the years. But what is the point of all of this, that brands and their images change. […]
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