change Archives - Wakeman Consulting Group

Where does change come from?

I gave a talk to about 100 nonprofit and community leaders yesterday about where change comes from. In this talk, the spoiler was that change really begins with you. That may feel trite or like a copout, but it isn’t. You see the cycle of change looks something like this: Someone has an idea […]

February 24, 2018
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That’s the big idea at the heart of the Small Business CRO, ideas plus actions equals change.

February 19, 2018
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I’ve been thinking about this question a lot lately and coming up with the idea about why your prospect or client should change should be the one that drives most of your marketing. Here’s a short list of ways that you can advocate for change: Better margins Change in the market Change in the […]

February 12, 2018
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One of the big stats that gets rolled out a lot lately is that the lifetime of big businesses is shorter than ever before. Depending on the publication, that might mean the lifetime of a company or the time that a company spends listed on a stock exchange. I guess that is like much […]

January 24, 2018
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On the second day of INTIX… Here are a few quick lessons on the second day of INTIX. Focusing my attention on talking to “Red Dot” attendees has opened up some really interesting conversations and been really valuable in making sure that I learn about a lot of different scenarios at play in tickets. The […]

January 19, 2018
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A lot of people in and around tickets will be heading to Baltimore next week for the annual INTIX conference. I’ll be one of them. So if you are around, check me out. I’d love to meet you. That said, looking at the program, a couple of themes are on everyone’s minds this year and […]

December 3, 2017
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That’s a pretty important question. It is filled with a lot of possibility. Maybe everything you knew changed. That has happened on several occasions over the years. Maybe not a lot has changed. That’s a lot more likely. Where we get jammed up, pretty often, is in the fact that a lot of things change, […]

change

Where does change come from?

Ideas + Action = Change…

All Great Marketing Begins With “Why Change?”

How Quickly Can You Change?

5 Lesson From Day 2 Of INTIX

What’s Changed?

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