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dave@davewakeman.com
Washington, DC 20008
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buyers

Is Your Marketing Doing The Right Thing?

  The thing about growing your business or reaching more of your preferred clients is that you have to spend a lot more time focusing on and reaching out to the specific clients you want to reach. One of the reasons that many organizations struggle with penetrating their chosen markets is because they fall into […]
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The Problem With Most Consultants

Isn’t their lack of skill or their knowledge… It is their self confidence and their follow through. Too often I meet with consultants that assume their buyers are doing them a favor meeting with them, talking with them, and working with them.  Its terrible. If you are a consultant, you are a partner of your […]
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Are You Looking At The Process…

In too many organizations, they are worried about navel gazing and statistics that mask the larger issues of their deficiencies. You can see that now when organizations talk about buzzwords like “Big Data” or “Account Based Marketing.” These fancy terms are just ways to distract teams and executives from the basics of business. I get […]
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Are You Aiming At The Right Targets?

Bullseye! That’s what you hope you hit with all of your marketing activities. Unfortunately, I bet for most of you that your marketing spread looks like a mess. Why is that when you have all of this data? All of this information on buying habits? Everything that you should have to make your marketing efforts […]
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Everything revolves around your buyer

I think I wrote about buyer personas in the introduction to this section on marketing… I’m an idiot. Why? Because really if I say the term buyer persona, then you think some sort of marketing trick. Instead of persona, you need to think about the type of buyer you want to reach. You know, the […]
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Do You Really Know Your Buyers?

One thing about our modern advertising/marketing/sales environment is that BIG DATA has encouraged us to believe that people can be broken down into simple desires, needs, and trigger points. And, how this plays out in the way we talk with our buyers is we often talk at them like idiots. Instead of talking with our […]
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