10 Ideas On Maximizing Your Sales Funnel

  A few months back, Ian Taylor from bigdog agency mentioned that he thought I was a little bit too sales focused at the cost of marketing. Then the kicker was that if I’m bad, Americans, on the whole, put too much pressure on their sales teams by not supporting them with the right kind of marketing. Back in the …

Revisiting the basics of your “go-to market” strategy…

  In everything I do around strategy, I try to simplify it. At times, almost to the point of torture due to the fact that one of the biggest challenges all organizations face when undertaking a strategic effort is that they don’t take action on their strategy. They spend the time and effort necessary to build a strategy, but once …

Is Your Marketing Doing The Right Thing?

  The thing about growing your business or reaching more of your preferred clients is that you have to spend a lot more time focusing on and reaching out to the specific clients you want to reach. One of the reasons that many organizations struggle with penetrating their chosen markets is because they fall into the trap of focusing too …

The Problem With Most Consultants

Isn’t their lack of skill or their knowledge… It is their self confidence and their follow through. Too often I meet with consultants that assume their buyers are doing them a favor meeting with them, talking with them, and working with them.  Its terrible. If you are a consultant, you are a partner of your clients. You aren’t subservient. You …

Are You Looking At The Process…

In too many organizations, they are worried about navel gazing and statistics that mask the larger issues of their deficiencies. You can see that now when organizations talk about buzzwords like “Big Data” or “Account Based Marketing.” These fancy terms are just ways to distract teams and executives from the basics of business. I get it. The buzzwords are sexy. …

Are You Aiming At The Right Targets?

Bullseye! That’s what you hope you hit with all of your marketing activities. Unfortunately, I bet for most of you that your marketing spread looks like a mess. Why is that when you have all of this data? All of this information on buying habits? Everything that you should have to make your marketing efforts much more effective! Well, if …

Do You Really Know Who Your Customer Is?

Here’s something that you might not think about all the time…but do you really know exactly who your buyer is? Or, do you spend a lot of time focusing on just talking to anyone that will listen? You might think that they are one in the same because in theory the people that you talk to can help you get …