broadway Archives - Wakeman Consulting Group

Is a 6:30 Start Time the Answer to Declining Theatre Audiences?

November 21, 2023
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Hi- I’ve been following the experiment Ken Davenport has going with starting times for A Beautiful Noise on Brodway. Ken switched a Wednesday night show with a Thursday matinee performance and the results have been pretty compelling: Why do I bring that up today? Because I read two articles from ‘The Stage’ today that brought the need to […]

Get Broadways Shows on Tour More Quickly?

Ken Davenport offers up the idea that Broadway shows should get tours of their shows out more quickly. He has an interesting take that national tours are big brand-building exercises for Broadway and individual shows. Thanks for reading Talking Tickets!! Subscribe for free to receive new posts and support my work. Subscribed I’m here for […]

October 21, 2022
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Good morning to you! I’m still collecting responses to my NPS survey. It is 4 questions this year and takes about 45-60 seconds. Let me know what you think. (BTW, I read through some of the responses: thank you. I’m going to start adding a few graphics to make it easier to get the content starting […]

Sydney’s Desire to Build a Theatre District Teaches Us Marketing Strategy 101

1. The Big Story: Sydney plans to create a theatre district like Broadway or the West End: Big Ideas: Strategy before tactics. Sydney said, not me. A theatre district in Sydney is part of a revitalization and recovery idea that is slowly emerging. Like I need another excuse to go back to Sydney. Let’s get the obligatory […]

Talking Tickets 6 May 2022: Broadway Struggles! Changes To the NCAA! Manchester United Ticket Plans! And, More!

Hey! Damn calendar…didn’t give me room to make May the 4th jokes in real-time! You’ll have to just forgive me with some memes! Okay, two is enough… I am, after all, a serious man! Anyway, thank you for continuing to share the newsletter with friends and colleagues. It keeps making sure that I keep doing […]

Talking Tickets 6 May 2022: Manchester United Tickets! Market Research! Changes at the NCAA! And, More!

October 9, 2021
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Big Ideas: Broadway has re-opened, but recovery is still a ways off. Like all businesses now, Broadway needs to follow the three steps of brand strategy: Diagnosis, Strategy, and Execution. Broadening the market is a wise decision First of all, I’m glad to see Broadway back. I owe a lot to Broadway and I’ve got […]

broadway

Is a 6:30 Start Time the Answer to Declining Theatre Audiences?

Get Broadways Shows on Tour More Quickly?

🎟️ Subscriptions Ain’t What They Used To Be!

Sydney’s Desire to Build a Theatre District Teaches Us Marketing Strategy 101

Talking Tickets 6 May 2022: Broadway Struggles! Changes To the NCAA! Manchester United Ticket Plans! And, More!

Talking Tickets 6 May 2022: Manchester United Tickets! Market Research! Changes at the NCAA! And, More!

Broadway is Back! But are Ticket Buyers?

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