đź‘‘The Royal Family: Brand Managersđź‘‘
Royalty: Always about the Brand! The Big Idea: The Royal Family has a brand consultant. That shouldn’t come as a surprise to anyone. The Crown is a distinctive brand asset. The palaces: Check. The crest: Absolutely. Martin Lindstrom’s book, Brandwashed, covers this topic. The key: Royal Families around the world spend a lot of time thinking about brand management. What […]