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brands

đź‘‘The Royal Family: Brand Managersđź‘‘

Royalty: Always about the Brand! The Big Idea: The Royal Family has a brand consultant. That shouldn’t come as a surprise to anyone. The Crown is a distinctive brand asset.  The palaces: Check. The crest: Absolutely.  Martin Lindstrom’s book, Brandwashed, covers this topic.  The key: Royal Families around the world spend a lot of time thinking about brand management.  What […]
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The Big Problem With Mass…

  There seems to be a discussion taking place in the advertising industry. Maybe an existential crisis. You know, “Who am I?” “What’s the meaning of life?” That kind of stuff. I think that is a good thing too. Because for far too long, our advertising efforts have become less and less effective. One reason […]
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Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which […]
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Branding: It Can Be Your Own Little Magic Trick

Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and […]
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Does Your Brand Have A Point Of View?

I love the cartoon above because it helps illustrate a point that is often lost on a lot of people: the point is that depending on where you are standing or coming from, your view of any situation is going to be entirely different. That’s often tough for people to understand because it is often […]
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