branding Archives - Page 3 of 35 - Wakeman Consulting Group

Are you in the 80% of people underpricing their products and services?

December 7, 2023
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Hi! I had a nice first Wednesday session yesterday on the idea of planning for 2024. We are going to hold the first Wednesday of 2024 on Wednesday, January 3rd, 2024 at 1PM Eastern. The topic in January: Getting a strong start to the new year. In that vein, I want to talk about how you […]

December 5, 2023
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Good day from DC! Thank you to all of you for signing up. As I mentioned when I put the first edition out, I’m going to play with this a bit and share some of the stuff I’ve written, spoken on, or learned from around the world here in one place. “Drop and Give Me […]

December 5, 2023
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Hey! I’m doing a “First Wednesdays with Dave on Wednesday” where we talk about planning for 2024. To the Tickets! South Korean official calls ticket scalping “cancerous”: Another example of how differently the secondary market rolls in different parts of the world. Current South Korean law makes resale illegal at public venues, transportation hubs, and […]

November 29, 2023
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Hi- I started out in nightclubs and that led me to the world of tickets over time. I’m now mostly involved in strategy and branding, but I still follow sports business and the business around entertainment because they allow me to illustrate issues that might be harder to illustrate in other places. That’s why I’m […]

November 28, 2023
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David C. Baker’s book, The Business of Expertise, has a really great exercise in it called “Drop and Give Me 20”. He shared a video from Chris Do that talks about the exercise :https://www.youtube-nocookie.com/embed/xCCoQT-5mlc?rel=0&autoplay=0&showinfo=0&enablejsapi=0 One thing I find that folks struggle with is their differentiation. In my language, “Why you?” Consider this your value proposition, the reasons […]

November 27, 2023
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Happy Thanksgiving in America… So I’m sharing two timely things with you today that I wrote in other locations: On Strategy Showcase Talks to Mark Ritson About American Marketers… Today, Fergus O’Carroll has Mark Ritson on to talk about his column on American marketing effectiveness. I wrote a piece when Mark first made his comments with my thoughts on […]

November 22, 2023
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Hey! Kevin Hillstrom writes about “inflection points” this morning and the number of inflection points that will come up over the next few days with Black Friday, Cyber Monday, and the onslaught of SALES for the holidays. Kevin’s point is a great one that reminds me of the thing your mom probably told you at some […]

branding

Are you in the 80% of people underpricing their products and services?

Pricing Demands Research! Value is the Customer’s Perception, Not Yours!

Total Tickets Looks at the Global Resale Market While a South Korean Official Calls Scalping “Cancerous”!

Will Streaming Save Sports From the RSN Collapse?

“Drop and Give Me 20…”

2 Pieces I Shared Recently…Brand Resources and Black Friday (On Cyber Monday)

“If Everyone Is Doing It…” Theory of Black Friday

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