branding Archives - Page 27 of 35 - Wakeman Consulting Group

Branding: It Can Be Your Own Little Magic Trick

December 3, 2016
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Branding is one of those words that gets thrown around indiscriminately today. I’m a brand! You’re a brand! He’s a brand! She’s a brand! We are all brands! Unfortunately when you use a word like that, it becomes largely meaningless and slips into buzz word central, just like other words like synergy, client centered, and […]

November 3, 2016
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In working with a lot of sports, entertainment, and hospitality companies over the years, people talk about word of mouth pretty regularly. Along with referrals and testimonials. What you find if you spend enough time around these verticals is that in most cases, the talk is great, but the execution is piss pour. That’s why […]

October 22, 2016
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I love the cartoon above because it helps illustrate a point that is often lost on a lot of people: the point is that depending on where you are standing or coming from, your view of any situation is going to be entirely different. That’s often tough for people to understand because it is often […]

October 18, 2016
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The recent Wikileaks proclamation that Hillary Clinton has a public opinion and a private opinion shouldn’t come as much of a surprise to anyone because if we are being honest with ourselves, almost all of us are different in private than what we are in public. And, I would say that even within the different […]

October 17, 2016
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At this point, we are only a few weeks away from Election Day and despite polls that say it is likely that Hillary Clinton will win the election, if you are a marketer and have spent any time studying the psychology of selling and advertising, you have to be a little concerned that those polls […]

October 16, 2016
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Here’s a fact: You definitely never want a whole stadium of fans booing you or your company or chanting that you and your product suck! That’s bad for business. That’s bad for your brand. Yet, on Thursday night…what was happening at Nats Park just as the Nationals were entering the late innings of a deciding […]

October 15, 2016
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In the wake of the Wells Fargo account opening scandal, the bank is in the dumps…and rightfully so. Their new CEO says that he understands that his first job is to restore trust in the brand, but we have to ask the question: “Is that even possible?” And, if it is possible, is it even […]

branding

Branding: It Can Be Your Own Little Magic Trick

Here’s a wise use of a testimonial…

Does Your Brand Have A Point Of View?

Are You Crazy Cat Lady And You Don’t Even Know It

Destroy Your Brand In Only 3 Easy Steps

DC Metro’s Time On The National Stage Is A Loss For Everyone, Especially DC!

Wells Fargo Screwed The Pooch! Now What?

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