Tottenham Hotspur Are Building A World-Class SportsBiz Brand!

This is from Talking Tickets, my FREE weekly entertainment business newsletter. Get it here! 3. Tottenham Hotspur: Super Club!  I’m finishing this week’s newsletter early so I can watch the Europa League. (Insert your own jokes here Derek!)  The Forbes article is a little light on accuracy and detail, but having written a piece about the new Tottenham Hotspur Stadium, …

Rebranding the Redskins, Is a New Name Enough?

Over the last week, the Washington NFL franchise has been in the news a lot. First, the team announced they would retire the nickname, Redskins. Second, The Washington Post published a damning story of harassment and an overall unprofessional atmosphere throughout the organization. Finally, the team announced that one of Dan Snyder’s long-time business associates would be elevated to the …

Talking Tickets–3 April 2020: StubHub! Bailouts! Marketing! More!

Hey! Welcome to April! Let’s hope March really did go out like a lamb. Because that lion part was very apt, am I right? How is everyone holding up? Let me know. You can just reply to this email. If you want to join our Slack community, we are all figuring it out together but there are about 150 folks …

3 Ideas From My Conversation with Australian Arts Marketer, Amy Maiden

I had a chance to chat with Amy Maiden in advance of my trip to Australia to give the keynote at the Ticketing Professionals Conference in Sydney and to deliver my new workshop, “Fans For Life: Creating and Keeping Modern Fans” in Melbourne. I wanted to catch up with Amy in advance of my trip to Australia because I think …

How do you reinvent or refocus a personal brand?

What does it mean to offer up a professional reinvention or refocusing? Well, this is something I discuss pretty often with clients I’m working with. It typically comes up pretty early in the process when we talk about what they want their business to become. The thing about being a professional anything is that often you don’t get the opportunity …

I’ve been emailing some of my friends…

To do a 360 assessment on my brand: Here’s the questionnaire I’ve sent around to people: Professionally, what 3 words would you use to describe me? In my work, what do I do well? Where do I struggle? What roles do I seem to do best at? Where does my work suffer? If you didn’t know me already, what would …

10 Ideas To Help You Sell More Tickets ASAP…

  Have I told you that I’m going to Sydney for the Ticketing Professionals Australia Conference on 14th and 15th November yet? Of course, I have. I’m bringing Simon Mabb, CEO of Booking Protect, with me. I’m also looking at doing a special event in Melbourne on Monday or Tuesday, 18 or 19 November built around sports marketing, ticket sales, …