Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
(Sat - Thursday)
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

branding

Real value exists in impact

  When we think of a strategy, we are often thinking about our ability to gain market share. But do we really think enough about why a strategy is important to the person on the other end of the equation, the customer? Many of us do, but only from the point of view of what […]
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Much The Same, Only Different?!

  Dave Trott is someone that I read pretty regularly. His thoughts about marketing and advertising in today’s world are pertinent and just this morning I read a piece that he wrote about 30 years ago about the state of advertising at the time. The money quote was about how everyone is trying to do everything […]
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The Big Problem With Mass…

  There seems to be a discussion taking place in the advertising industry. Maybe an existential crisis. You know, “Who am I?” “What’s the meaning of life?” That kind of stuff. I think that is a good thing too. Because for far too long, our advertising efforts have become less and less effective. One reason […]
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