Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
(Sat - Thursday)
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

brand

Are You On The Right Path?

  I grew up in a business environment that was entirely strategy driven. What is the value you create and/or want to create for your target market? Who can use what you create and/or is willing to buy it? How do we reach these people? Which specifically means that we had a pretty well lined […]
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Renewing your brand:

In time even the best brands can become stale. So the need to renew or refresh our brand is going to touch all of us at some point. If you buy into the premise that all brands should have a level of aspiration to them, the best way to ensure that your brand is constantly […]
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