Marketing 101 #2: Discounts Destroy Brands

  When I was in London last week, I had a drink with a friend of mine and over several gin and tonics, the topic came around to Black Friday, which I thought was only something stupid that Americans did. Historically, Black Friday has been called that because retailers were supposedly losing money all year in the hopes that they …

1

The 3 Areas Your Business Competes In

Black Friday got me to thinking about some of the things business try to do to win customers.  After watching the news and reading the accounts of all of the mayhem that seemed to pop up in almost every state at some Black Friday sale, I reminded myself that there are 3 ways that a business can compete in the …