big data Archives - Wakeman Consulting Group

Do You Know Your Customer?

In putting together “The Business of Fun” podcast, I’ve had a chance to talk with some of my friends and colleagues about some of the conversations we have had over the years. This morning, I spoke with Martin Gammeltoft from ActivityStream about using smart data, AI, and tools that have scaled to the point […]

January 16, 2018
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One of my favorite Peter Drucker ideas is the concept of the “future that has already happened.” In thinking about driving revenue and market share for your organization, it is pretty much a necessity to spend some amount of time reflecting on what is really going on around you. It is pretty evident that […]

Let’s talk metrics…

If you read enough about business and the world, you will hear talk about this being the era of “big data." I’m not sure that we need an era for that… Here’s why: * We have always had access to tons of data and information, it is what we do with the data that is […]

Is Big Data Making You Stupid?

I think that Big Data has driven us to the point of stupidity. I mean we can’t make a decision with it. We can’t make a decision without it. What is someone to do? The thing about this love affair with Big Data is that it misses a couple of key points: Data alone is […]

big data

Do You Know Your Customer?

What’s the Future That Has Already Happened In Your Business?

Let’s talk metrics…

Is Big Data Making You Stupid?

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