10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

3 Lessons On Marketing You Can Learn From Donald Trump’s Presidential Campaign

As the author of many, many very successful political ads over the last 4 years (see what I did there?), I feel like I can add a little bit of context to how you can use some of the things we see Donald Trump do to a positive impact on your business. While you may love or hate or not …

If you are reacting, you are likely losing!

I’ve been pretty heavily involved in politics for years and have had a good track record of creating messaging that sways voters and issues. That’s why I have been obsessed with the 2016 presidential campaign here in the US. But not for the reasons you would think… The main reason is that I have been fascinated with the inability of …

If you are reacting, you are likely losing!

I’ve been pretty heavily involved in politics for years and have had a good track record of creating messaging that sways voters and issues. That’s why I have been obsessed with the 2016 presidential campaign here in the US. But not for the reasons you would think… The main reason is that I have been fascinated with the inability of …