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baseball

MLB’s Attendance is at a 37 Year Low!?

2. MLB Attendance At a 37 Year Low: Big Ideas: Baseball’s bad trend lines continue to get worse.  Baseball has hired a new CMO to tackle this issue. Strategy before tactics We’ve discussed my affection for the game of baseball and how much going to games at Safeco Field, Shea Stadium, Fenway Park, and Old […]
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Opening Day…

Last year, or, maybe, it was the year before…someone had the idea to make Opening Day a national holiday, much like the idea goes, the day after the Super Bowl should be a holiday as well. These ideas are triumphs of marketing and branding.  Despite what people will tell you, the average age of an […]
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My 2012 Reading List

I try to do this every year.  Here are the books I read in 2012 with links to get them for yourself.   1.  One Shot: Lee Child ¼2.  What The Dog Saw: And Other Adventures: Malcolm Gladwell 1/63.  The Price Of Civilization: Reawakening American Virtue and Prosperity: Jeffrey D. Sachs 1/84.  Ten Thousand Saints: […]
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MLB’s Demographic Dead End

I’m heartened to hear that Major League Baseball is taking its demographic challenges seriously, finally. My concern is will the efforts be too little too late. Because at the core of MLB’s challenge is the fact that they have allowed a generation or more of fans whittle away the prime ages that they would hook […]
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