b2b marketing Archives - Wakeman Consulting Group

7 Brand Management Tips for Folks in Professional Services…

Hey! I’m doing a special webinar on Thursday, June 15 at 1 PM Eastern focused on helping folks in professional services do a better job with their brands. This is coming off the back of the one I did on June 1 for AudienceView that was focused on people in the world of tickets. As a preview, […]

September 6, 2022
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Good morning! I rethought this note for the back end of 2022. First, the story: Why should people care about B2B marketing? That’s where all the money is! 💵 💵 Why it matters: B2C marketing has always been the sexy part of marketing. But new data shows that B2B marketing is where it is at. Healthcare marketers […]

Is Your B2B Marketing Focused On Value, Or What?

A lot of times marketers think that all marketing isn’t the same. In some ways, we dump B2C in a different bucket than B2B marketing. The thing about it is that no matter what you are selling or marketing, you can know for sure that there is one thing that is consistent: all marketing […]

10 Things To Think About In Your Marketing

When we set out to market anything, we need to make sure that we have a pretty strong POV about what we need our marketing to say and do for us. To help you facilitate that thinking, here are 10 things that you need to think about when you are thinking about your marketing. […]

Does Your B2B Marketing Push The Right Buttons?

The common mistake most B2B marketers make is that the sale isn’t an emotional one. Which often causes marketers and sellers to lead with lists of features, lots of talk about amenities, and little talk about results. A few months back, I took a look at some sports teams’ premium ticketing and options websites […]

3 keys to convincing B2B buyers

Too often when you see B2B marketing, you see a marketing agency and marketers that have forgotten that the buying and decision making process for a corporate buyer are entirely different than what a consumer facing product might look like… If you are in B2B marketing, keep these 3 things in mind and your marketing […]

December 8, 2016
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Most advertising is a rip off, even today with all of the conversation that flows around new technology and measurement. But still, most advertising fails! Why? Because it focuses on the wrong thing. Flip through any business magazine and look at the pages and pages of advertising, my favorite is Businessweek. Go through the pages and […]

b2b marketing

7 Brand Management Tips for Folks in Professional Services…

B2B Marketing:🔥?

Is Your B2B Marketing Focused On Value, Or What?

10 Things To Think About In Your Marketing

Does Your B2B Marketing Push The Right Buttons?

3 keys to convincing B2B buyers

Most B2B Advertising Fails…

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