awareness Archives - Wakeman Consulting Group

The Novak Djokovic Situation Won’t Hurt The Australian Open’s Brand One Bit

January 16, 2022
wakemanconsulting
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Big Ideas: The argument that this story with Djokovic will destroy the Australian Open’s place as a Grand Slam event shows a lack of understanding of brand building. From a brand-building aspect, this whole thing achieves quite a bit of salience for the Australian Open, Australia, Melbourne, and Victoria. Picking an enemy is also a […]

10 Things To Think About In Your Marketing

When we set out to market anything, we need to make sure that we have a pretty strong POV about what we need our marketing to say and do for us. To help you facilitate that thinking, here are 10 things that you need to think about when you are thinking about your marketing. […]

October 22, 2016
wakemanconsulting
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I love the cartoon above because it helps illustrate a point that is often lost on a lot of people: the point is that depending on where you are standing or coming from, your view of any situation is going to be entirely different. That’s often tough for people to understand because it is often […]

awareness

The Novak Djokovic Situation Won’t Hurt The Australian Open’s Brand One Bit

10 Things To Think About In Your Marketing

Does Your Brand Have A Point Of View?

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