arts marketing Archives - Wakeman Consulting Group

1 in 26 Australians is an AFL Member! Arts Audiences Have Fallen 25-30%!

November 27, 2023
wakemanconsulting
No Comments

Ruth Hartt writes about “The Inclusivity Imperative” in the arts, but I think there is something bigger going on: We focus a lot of our attention on our customers, but how often are we thinking about our non-customers? Ruth Hartt has been on the podcast before to talk about ‘Jobs to Be Done’ and marketing the […]

October 31, 2023
wakemanconsulting
No Comments

Hey! Thank you for reading. Since I started publishing more frequent, but shorter notes, you’ve stuck around and continued to read and share the newsletter. You like the newsletter. Maybe you would like to join us in the ‘Talking Tickets’ Slack Channel. This morning, I came across a tweet from Richard Shotten, a marketer, who shared a […]

Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

2. Opera Australia has shown us some important marketing lessons that apply to everyone, even now: Big Ideas: Market Orientation has been something I’ve been hammering and it pops up once again. There isn’t a one-size-fits-all marketing strategy. Doing the basics right is likely to always pay dividends. I’ll be honest with you, I don’t agree […]

arts marketing

1 in 26 Australians is an AFL Member! Arts Audiences Have Fallen 25-30%!

The Economist: Half of Vinyl Buyers In US Don’t Own a Turntable. What That Teaches Us About Tickets!

Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

…