10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple way of explaining marketing: marketing …

What Emerald Nuts’ New Ad Can Teach Us About Value…

Adweek posted an interesting article about Emerald Nuts’ latest ad campaign and tagline that was created from an Amazon.com review of the product. The review simply said, “Yes Good” and it is a great ad for the sheer simplicity of it. But what this ad and the whole campaign highlights more than anything else is where the common belief to dump …

A Retail Experience….

I was never really that into retail experiences, unless it was a bookstore until the Apple Store came along and made buying a computer feel like a huge discovery.  But I really appreciate an article that I saw in The Daily about the NYC store Fivestory.  The story highlights something that I think isn’t just relevant to high end stores …

Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which made me mad! But that …