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Pricing and Taylor Swift’s Latest Bit of Bad Press

I was flipping through ticket Twitter yesterday and saw another story about Taylor Swift’s upcoming tour. I wrote a week or so ago about all the challenges that this kind of stuff presents to the industry, but it seems that this Taylor Swift tour is shaping up to have any number of unintended consequences […]

Can Theatre Really Work With The Secondary Market?

Before this year’s INTIX conference, INTIX posted a prediction piece about some of the trends and issues that would be facing the ticketing industry in the coming year. Several of the trends deserve attention, but one that popped up in a manner that hasn’t typically shown up in this way was: the secondary market. […]

November 2, 2017
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Here’s the tl;dr version: Your long-term goals for revenue begin with 3 things: A strong plan focused on where you want to see your organization grow. A value proposition that combines the value you want to create for your customers and a focus on the people that can use the value and will pay for […]

October 31, 2017
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Most businesses don’t start out of some idea that is guaranteed to make money. That’s just not how things typically work. Where the genesis of most businesses comes from is in a problem. That means that the path to future growth starts with an idea about how you can more successfully solve a problem […]

September 7, 2017
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My audience must know me because I received a number of emails about the story about the Indianapolis Colts’ new branding efforts under the banner of #COLTSFORGED. I was pretty excited to see a team really emphasize branding because I have been pretty adamant in many forums that the brand of these teams is […]

Creative Destruction!

Joseph Schumpeter is famous for coining the phrase “creative destruction.” And in the context of what many people consider a tech bubble, it is probably a good idea to think about what this concept means currently…. 1. As tech matures, and we more fully embrace our technology companies…we should make an effort not to wed […]

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple […]

apple

Pricing and Taylor Swift’s Latest Bit of Bad Press

Can Theatre Really Work With The Secondary Market?

You Are Always Moving Towards The Long-Term…

You Must Create The Future To Profit From It

Why The Indianapolis Colts Rebranding Effort May Not Work

Creative Destruction!

10 Key Concepts Your Marketing Needs To Address

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