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dave@davewakeman.com
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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

advertising

Marketing vs. Advertising?

I think too often people confuse the two.  You might ask, “Aren’t they basically the same thing?” The short answer is “no."  A longer answer would take many, many pages, but I want to give you a few quick examples so that you can start thinking about the ways to differentiate the two.  1.  Advertising […]
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Groupthink

One of the problems with much of what is termed ‘mainstream media’ is that all too often they participate in ‘groupthinking.’  While the world is crying out for real coverage of real issues or real ideas on how to tackle tough problems, we are stuck with tons of journalists parroting the same ideas and stories […]
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Are You Relevant?

If you open up your browser and surf for “effective marketing” or “making marketing effective” or you read about large companies tying their payments to the success of their ad campaigns. All of these are interesting things because as has been noted over and over again, the days of just adding more to your ad […]
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What My Ideal Job Title Would Be

Organizational Architect & Chief Storyteller I mention this because I’ve been reading and re-reading a lot of business books over the last few weeks and Seth Godin’s ‘Lynchpin’ stands out as an extremely valuable book of career advice. Which brings me back to me ideal title and why: First of all, minus odd jobs that […]
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Duncan Hines: Racist?

I was trying to go through some of the blogs I read this morning and came across this article on AdFreak about Duncan Hines’ producing a racist cupcake commercial.   I was intrigued because the still shot of the ad showed little black cupcakes with pink lips…which isn’t the best image to have spread all […]
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Why Is Most Marketing Today So Terrible?

One of my favorite activities, and I say favorite with all irony, is to look at what passes for marketing and advertising in most cases today. I’ve been known to tweet when I see ads for companies in magazines that really don’t fit, that aren’t focused on the right market, and that completely are wastes […]
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