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dave@davewakeman.com
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Are You On The Right Path?

  I grew up in a business environment that was entirely strategy driven. What is the value you create and/or want to create for your target market? Who can use what you create and/or is willing to buy it? How do we reach these people? Which specifically means that we had a pretty well lined […]
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“But, Will It Work?”

  “But does it work?” That should be the question at the center of all of our business decisions. In working with a lot of clients on marketing and strategy challenges, that question usually falls to the wayside pretty early on for any number of reasons. Maybe they have never thought through where they are […]
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How Human Are You?

  Here’s the lede of this post: What’s missing from most marketing today is simple, its humanity. If you only learn this much from today’s post, you’ve learned enough to make you think about things a little bit. I hope. But the truth is that over the last decade or longer, likely as long as […]
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The Big Problem With Mass…

  There seems to be a discussion taking place in the advertising industry. Maybe an existential crisis. You know, “Who am I?” “What’s the meaning of life?” That kind of stuff. I think that is a good thing too. Because for far too long, our advertising efforts have become less and less effective. One reason […]
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The Simple Or The Meaningful…

  Digital tools have been around for 10-15 years now. They get better all the time, sure. But the concept and application of them have been around for quite a while now. Which should imply that we have gotten better at being able to apply them in a meaningful manner. Unfortunately, that hasn’t really been […]
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The myth of “Scarcity Marketing”

I recently heard that “scarcity marketing” is a thing. At first, this had me scratching my head, asking, “Did I miss something?” Then I did a quick bit of research and realized…NO, I haven’t. Scarcity marketing is really just new fangled code for creating urgency. Duh! That’s not something new. That should just be a […]
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