Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

advertising

🔍Effective Strategy Requires: FOCUS!

Meta wants FOCUS! The Big Idea: Strategy requires focus.  With a potential economic downturn, companies are being forced to make new strategic decisions.  Meta’s stock has declined over 60% in 2022. Meta also posted its first ever revenue drop in Q2 of 2022. What does this mean: Declining share price and a revenue drop mean that Meta […]
Read More

Value and Differentiation

One of the core ideas that I find myself teaching when I teach strategy to companies is the need to differentiate themselves. Or, in the way that I help frame the conversation: “Why you?”   In studying differentiation models over the years, I’ve found a couple different POVs on the art of differentiation.  Rosser Reeves taught […]
Read More

Retiring Certain Myths…

  In the world today, there are certain myths that still stand up…despite being completely wrong: People make decisions based on logic. Impressions matter a lot in advertising. Change happens suddenly. The challenge with any of these myths is that they take hold and they restrict your ability to think creatively. Recently, I was having […]
Read More
X