“But, Will It Work?”

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“But does it work?” That should be the question at the center of all of our business decisions. In working with a lot of clients on marketing and strategy challenges, …

How Human Are You?

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Here’s the lede of this post: What’s missing from most marketing today is simple, its humanity. If you only learn this much from today’s post, you’ve learned enough to make …

The Big Problem With Mass…

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There seems to be a discussion taking place in the advertising industry. Maybe an existential crisis. You know, “Who am I?” “What’s the meaning of life?” That kind of stuff. …