Mark Cuban and Clay Travis Are Both Wrong In Their Love Spat!

If you have been looking at the NBA’s ratings, Twitter, and following the noise machine, you may have heard about an ongoing fight between Dallas Mavericks’ owner, Mark Cuban, and Clay Travis from Outkick. The argument going back and forth is that Clay Travis is pointing out that the NBA playoffs is being outdrawn by Sean Hannity or other political …

Some notes from my conversation with Ryan Wallman about ‘Delusions of Brandeur’

bI was fortunate to have Ryan Wallman spend some time with me this week to talk about his new book, Delusions of Brandeur, on my podcast. Ryan is one of the sharpest advertising and marketing folks in the world and if you don’t follow him on Twitter…you are missing out. There is a lot you can learn from Ryan and …

5 Reasons You Should Buy and Read ‘Delusions of Brandeur’!

I just finished Ryan Wallman’s book, Delusions of Brandeur.  I’ve been tweeting about it and am going to have Ryan on my podcast, but I want to encourage you to buy Ryan’s book. Here are 5 reasons why: It is funny: I’ve written political ads. Humor isn’t a skill you get to use. By day, Ryan gets to write about medicine…also, …

3 Ways I’d Market Telsa To A Wider Audience…

  I’ve been reading Jon Spoelstra’s book from 2000, Marketing Outrageously. The idea of pushing marketing outside of the realm of what is normally done has been on my mind because of a few things: I’ve been more active on marketing Twitter and the concept of innovation in marketing has been debated heavily there. I’m working on some projects that both offer …

10 Lessons on Sports Marketing From My Conversation with Oli Shawyer

  I mean, I usually do five lessons from my podcasts, but there was so much good information in my chat with Oli Shawyer, I figured I’d do 10 today. So here are 10 takeaways from my talk with Oli: 1. If you don’t emphasize strategy, you’ll do yourself harm because you are always reacting: This is true. It goes …

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3 Strategic Reasons Major League Baseball’s Attendance Is Free Falling…

  Let’s get right to the point here: No one outside of the teams themselves knows exactly how bad MLB’s attendance really is because the reported numbers are all built around tickets distributed and not tickets used. Many of the examples that are thrown out in these lists of think pieces about what’s up with attendance are largely tactical and …

Marketers You Should Know…And Why! Part 2!

  I shared a little about how my friend, Brett Zalaski, calls me the marketer in sports and entertainment that people listen to, but don’t want to admit to listening to recently and how that got me to thinking about what marketers influence me that I never really say much about. Part 1 was well received and I figured I …