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dave@davewakeman.com
Washington, DC 20008
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advertising

Retiring Certain Myths…

  In the world today, there are certain myths that still stand up…despite being completely wrong: People make decisions based on logic. Impressions matter a lot in advertising. Change happens suddenly. The challenge with any of these myths is that they take hold and they restrict your ability to think creatively. Recently, I was having […]
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Marketing Success Is Driven By Being Unique

  In today’s marketing world, we find ourselves inundated with far too many marketing and advertising offerings that are functionally copycats of some other unsuccessful marketing plan. It is as if people sit back and start their consideration by asking what everyone else is doing and how can I knock that off. In Washington DC, […]
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Much The Same, Only Different?!

  Dave Trott is someone that I read pretty regularly. His thoughts about marketing and advertising in today’s world are pertinent and just this morning I read a piece that he wrote about 30 years ago about the state of advertising at the time. The money quote was about how everyone is trying to do everything […]
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You Can’t Spend Your Way Out Of Bad Advertising

The failing of today’s advertising is that we have been sold a bill of goods, again. When I was in college, the myth was always that if we could just measure advertising and marketing more effectively, we’d become better at marketing and advertising. Strangely enough, we can measure things more effectively than ever before…except for […]
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