Marketing Isn’t Pitching…

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Too many decks and assumptions I see when looking at marketing plans are all about the “pitch.” And, it is no wonder that they fail. Because marketing isn’t about pitching. …

Whole or part…

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A lot of the work of the corporate communications arm of any business is creating an image. There are tons of theories of corporate communications, marketing, branding, and advertising. The …

Marketing vs. Advertising

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I see this a lot, marketing and advertising used interchangeably.  The fact is that they are entirely different animals. In fact, most of what is really called marketing now, isn’t. …