Trends, Ideas, and Such…

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I’ve been reading Scott Galloway’s book, The Four, today and there is a line from Jeff Bezos’s first annual letter to Amazon shareholders that stuck with me: “Failure and invention are …

Sell me this pencil…

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Ha! I’m not going there, but I was thinking about the example because I’ve been thinking about how to sell something intangible. And, the thing about selling something where the …

Why do people buy?

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An incomplete list… They need it. They want it. It makes them feel good. It gives them satisfaction. They want to give a gift. They want to win business. They …