A quick guide to crisis communications

Most of the time we aren’t going to be confronting a public crisis… But on occasion, the situation might arise. So, I thought I would give you a few principles to help tackle this kind of situation really quickly… 1. Stop: Too many times leaders and companies get themselves in trouble by rushing to make a statement or take an …

Friend or Foe?

If you are like me, you don’t always take the moment to realize how much of a positive impact some of the changes we have encountered have had on us… Here’s one that has ultimately changed everything about how we live our life… Globalization.  In most instances, globalization is considered a negative thing…and one thing that we should be backing …

Whole or part…

A lot of the work of the corporate communications arm of any business is creating an image. There are tons of theories of corporate communications, marketing, branding, and advertising. The one that I follow is that your organization is a holistic being, a living and changing reflection of what you value and what you hope to achieve.  Which tells you …

What’s Your Vision?

I’ve been sitting on the board of an organization for about a year…and we are always talking about the vision.  As the designated “marketing” person, I make the statement that vision is your most important piece of material because it inspires you and your organization to reach towards a higher level.  In too many organizations, we see that the vision is …