Have you taken a few moments to think about what your Unique Selling Proposition is to your clients? Sometimes we think that we are one thing and our clients think we are another…so try to find a way to bring the two concepts together.
As a business person, you need to create an environment where your biggest advocates can sing your praises. When you are looking at your marketing plans, you need to look for ways to bring your clients together with your prospects.
The most important question you should be asking is: How do I add value? Which the follow up is: What can I do to add more value?