Go Back To The Basics

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Tom Peters recently said something like “most simple answers aren’t simple.” And, if you think about the basics of anything you do, you are probably right.  Lately I have been thinking …

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If you have followed music at all, you know that musicians have done a really great job of branding themselves. In a way, we still see the gulf between the …

Superheroes

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One of the great marketing feats of recent memory is Marvel Comics.  Think about it… They took some really second tier superheroes and turned them into household names.  Remember back …