Just a few steps

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When you break it down to the simplest components, most things come down to only 4 things… 1. Planning 2. Execution 3. Review 4. Repeat If you want to complicate …

The value of new ideas

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Its a little tricky to overcome embedded ideas about value.  Our advertising industry has done a tremendous job of presenting so much “stuff” to us that we have no ability to …

Make The Jump

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If you aren’t careful, you can easily fall into the trap of talking about deliverables or wants. The big jump in any conversation is when you jump from want to …