Are you selling it right?

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Too often if you look around at the Internet or advertising or selling, you will see organizations and people that are working against their own best interests in attempting to …

I’m…

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Too often we talk about what we do in terms of the actions that we take. You know how it sounds: “I’m a marketer.” “I’m a sales person.” “I’m a …

A matter of inches

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One thing we often hear about is that decisions or goals are missed by a matter of inches. Or, you almost hit bottom and you find yourself pushing through to …

Gaining vs Losing

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Stories are really only about a limited number of things.  In the end, the two that are often most at play are the ones about gaining or losing.  Some people …

Vision, or story…

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If we look around, we often hear or see talk about vision or story come into play in a lot of ways.  As business people, we need to look at …

Rabbit-Hat

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One thing that I hear pretty regularly, and that I am proud of, is that I break things down in a very simple manner.  Since I do that, I am …