Innovation Is At The Heart Of Competitiveness

Innovation is a word that gets thrown around a lot lately. For good reason, none of us want to be seen as the laggard in our industry. No one wants to be behind the curve in coming up with new ideas. Unfortunately, real innovation seems to have slowed lately. We used to breathlessly wait for a new iPhone that promised …

The half step between planning and execution

Somewhere in the half step between planning and execution something is lost. One of the things I teach my clients is the need for delivery and consistency.  When you are looking at your plan, it is a fair question to ask yourself if the steps and ideas you are laying out are likely to be implemented. If they aren’t, you …

The perfect situation

The cost of untaken actions can be high.  Here is a scenario that I know has played out for so many of us… And that is where we are faced with a decision to act and we have options that are available to us. In many cases, the options aren’t perfect…they usually never are.  Now, too often we end up …

Intersections with value

Businesses find themselves surviving, thriving, or failing at the intersection of three points… Strategy Messaging Operations If you were to draw a straight line and label the bottom low value and the top high value, you would see that the organizations that are doing well have these three functions meeting higher up the value scale.  By the same token, if …

Cost of unintended results

If we aren’t careful, we spend a lot of time thinking about the costs of unintended actions.  The problem with this is that unintended actions can have results that vary from good to bad, and pricey to cheap.  In your marketing and strategy activities, this can be problematic because you can convince yourself that just a little bit more time …