CX is what it is…

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I see a lot written about customer experience (CX) lately and I’m glad to see that companies are considering the experience that their customers are getting by buying from them, …

Going “Full Geek”

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I heard the term “full geek” applied to marketing the other day along with the idea that everyone is going to go “full geek.”  My question was “why?” I’m a fan of data …

Just a few steps

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When you break it down to the simplest components, most things come down to only 4 things… 1. Planning 2. Execution 3. Review 4. Repeat If you want to complicate …