Choosing the right measurements

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One challenge that probably only expands as we have access to more and more data is that we struggle with how to accurately measure the success or failure of any …

A case of bad advice

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If you have been watching the sports news lately, you recognize that NFL camps have opened and that the lingering mess that is known as “Deflategate” is still hanging over …

A case of bad advice

In messaging, NFL, PR, public opinion by wakemanconsulting

If you have been watching the sports news lately, you recognize that NFL camps have opened and that the lingering mess that is known as “Deflategate” is still hanging over …

Welcome To The Blog’s New Home

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Hey- For a long time you have been seeing my content and my posts on a different site, Tumblr. If you have that bookmarked, you will see the content show …