Feeding me a message

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There is a power in message. But too often that power is squandered.  Think about it like this: if you were to flip on any US based Sunday morning talk …

The value of new ideas

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Its a little tricky to overcome embedded ideas about value.  Our advertising industry has done a tremendous job of presenting so much “stuff” to us that we have no ability to …

Make The Jump

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If you aren’t careful, you can easily fall into the trap of talking about deliverables or wants. The big jump in any conversation is when you jump from want to …

Challenges…

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Here are some of the constant challenges that are at play in our business environment: execution vs alignment change vs status quo on demand vs long term reason vs emotion …

Tangible…its real

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I often tell my friends that they need to focus on the tangible value that they are giving.  For too many of us, we get bogged down in the concept …