Marketing is different than advertising

Too many discussions center around marketing and advertising and define them in a way that makes them meaningless.  The best way to think about them is that advertising is a tactic and most of what people talk about like social media marketing, digital marketing, and assorted other things that randomly get tagged with the term marketing are actually tactical.  Marketing …

Tangible…its real

I often tell my friends that they need to focus on the tangible value that they are giving.  For too many of us, we get bogged down in the concept of activities and our part in a project. The fact is that our value to our client needs to be measured in real results and dollars added, dollars saved, or …

What is the value?

When I try to define what my marketing attack should be, I am often confronted with the question of what value do I bring to my clients… But a better question for you and me is what value do your clients hire you for… I often thought that I was in the business of organization development, and that does play …

What is the value?

When I try to define what my marketing attack should be, I am often confronted with the question of what value do I bring to my clients… But a better question for you and me is what value do your clients hire you for… I often thought that I was in the business of organization development, and that does play …

A branding refresher

From time to time I am asked to speak to groups of executives and their teams… And, one of the topics that I am frequently asked to speak about is marketing and branding strategy.  As I am sure that I have mentioned on more than one occasion here, I believe in the holistic approach to your marketing…and that  you have …