You need a community…

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I recently heard Seth Godin talk about going on negative rants. In his new book, This is Marketing, Seth talks about whether you are looking to lead with dominance or …

The best marketing…

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Shows up consistently. The gospel of direct marketing as offered up on the radio was that you should see an ROI on your advertising from the first time that the …

Have to versus need to…

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Often my clients have come to me with the starting point of “I need to do…” With the “…” being something like social media, print advertising, direct mail, or some …