What is a brand, really?

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I’ve spent the last night or two re-reading one of my favorite books from Alan Weiss called How to Establish a Unique Brand in the Consulting Profession. Re-reading Alan’s book …

Do We Care About Fans?

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I got Alan Weiss’s Monday Morning Memo this morning and Alan makes a bunch of great points: How little game action takes place at a game. How little excitement this …