What’s Your Result?

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Through no fault of your own, you may have been trained into thinking that marketing and branding is making pretty commercials, gaining ‘engagement’, and getting more ‘likes.’  Here’s the thing… If you …

Go Back To The Basics

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Tom Peters recently said something like “most simple answers aren’t simple.” And, if you think about the basics of anything you do, you are probably right.  Lately I have been thinking …