I was flipping through Seth Godin’s blog archive when I saw a post about Purple Cows. Seth talks about how you have to always be pushing the remarkable or you …
Marketing: One Thing or the Only Thing?
I remember a few years back, sitting in a meeting in DC, and talking with a business owner about how marketing is really one of the only things that you …
Customer first isn’t an option, or a tagline…
It is a way of life. I had a few chats lately with people inside the sports and entertainment world talking about the alarming lack of “putting the customer first.” …
What Was Great…
I’ve been working through some of Seth Godin’s old blogs recently out of curiosity to see how his ideas have evolved and/or where he was correct. What’s fun is that …
Rule 1 of Modern Marketing: Maintain Integrity…
Yesterday I wrote about reinterpreting the truth…and I figured over the next few days, I would talk about the rules of modern marketing. Rule 1: Maintain integrity. This is pretty …
Reinterpreting the truth…
As I watched the Capitals celebrate their Stanley Cup win this afternoon, I was reminded of an old marketing adage…which is the truth doesn’t change, but the interpretation of the …
All Decisions Are Strategy Decisions…
In the simplest form, a strategy is all about what you are going to do and what you aren’t going to do. This means that taken to its end point, …