I’ve spoken and written a lot about “The Differentiation Gap” this year and the need for you and your organization to be constantly thinking about it. As I look at …
Your Differentiation Is Constantly Changing…
A few years back, my friend, Don, gave me the brand “The Revenue Architect” because he said that I have one skill: knowing how to generate revenue. Maybe that is …
My Answers To Why People Stay On The Couch…
A friend of the pod and blog, Holly Mulcahy posted an interesting blog post yesterday called “Stay on the Couch” about finding reasons for people to actually come out and …
Compared to what?
That’s the question that has been stuck in my head this weekend… This is an awesome place to see a game…compared to what? A trip to the Magic Kingdom in …
Quick wins…
I’ve been doing a lot of research on list building and giving your audience quick wins… So I am curious, to you…what constitutes a quick win? Please follow and like …
Revisiting the basics of your “go-to market” strategy…
In everything I do around strategy, I try to simplify it. At times, almost to the point of torture due to the fact that one of the biggest challenges all …
Red Ocean? Blue? Creating a market for your business…
There is a lot written about red oceans, blue oceans, and market creation. I’ve read about the many different philosophies. The Blue Ocean Strategy folks are talking about creating …