About a dozen years ago, Tom Hanks gave a speech at Vassar College and he brought up an idea called “The Power of Four.” To paraphrase Tom, he said that …
Modern marketers tell stories…
Early in his blogging day, Seth Godin wrote about marketing, storytelling, and liars on his blog. The book that accompanied this blog post, All Marketers Tell Stories, was one of the first …
A few lessons on marketing from a school fundraiser…
I’ve been working to raise money for my son’s school in the hopes that we can collectively raise enough money to allow all kids to have access to the best …
Taylor Swift’s Reputation Tour Victory Lap
Taylor Swift has been in the news a lot lately. First, she signed a new record deal. Second, she negotiated, what seems like, a really great deal for other artists …
Marketing 101 #5: Marketing is about service…
A service that improves the life of your prospects and customers. Please follow and like us:
Marketing 101 #4: Marketing Is More Than Just Numbers
From time to time, I find myself encountering someone that offers up some variation of the argument: “well, people will pay for it.” Or, that argument’s cousin, “the numbers say…” …
What to do next?
As we turn the calendar and head towards the end of the year, we begin to find ourselves reflecting on the year that has passed and what we want to …