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10 ways to help sell an idea…

In Uncategorized by wakemanconsultingFebruary 9, 2019Leave a Comment

Be simple. Focus on the emotional. Share your belief consistently. Tell a story. Use different media. Show people how this idea will improve the world around them. Learn from your …

10 Ideas On Maximizing Your Sales Funnel

In Uncategorized by wakemanconsultingFebruary 8, 2019Leave a Comment

A few months back, Ian Taylor from bigdog agency mentioned that he thought I was a little bit too sales focused at the cost of marketing. Then the kicker was …

Empathy is marketing’s secret weapon

In Uncategorized by wakemanconsultingFebruary 7, 2019Leave a Comment

I’m sure I’ve written here on many occasions about the failure of most marketing and advertising to cut through the clutter of our everyday lives. I don’t know what the …

10 Challenges Every Business Is Facing In 2019

In Uncategorized by wakemanconsultingFebruary 6, 2019Leave a Comment

Peter Drucker used to talk about “the future that has already happened.” He meant this as a lot of the trends that are going to impact our work over the …

Are We Really Limited In How We Can Generate Revenue? (More INTIX ideas)

In Uncategorized by wakemanconsultingFebruary 5, 2019Leave a Comment

I sat on a panel at INTIX where the limited ways that we can generate revenue came up as a topic. I disputed the idea that we are limited in …

10 Ideas For Becoming More Customer Focused From INTIX

In Uncategorized by wakemanconsultingFebruary 4, 2019Leave a Comment

I spent a lot of time last week talking about, thinking about, and learning about ways to become more customer focused. The truth is that we have one job: create …

10 Ideas To Sell More Tickets From INTIX 2019

In Uncategorized by wakemanconsultingFebruary 2, 2019Leave a Comment

On the back of some of the ideas I had from INTIX, I wanted to take a moment to drop 10 new ideas for selling more tickets that I gathered …

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