The moral brand

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In the US, we are in the early stages of another campaign cycle…(I know, they feel like they never end. Those of you reading this in other countries are extremely …

Unintentional Actions

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Can cause incredible results. Ask yourself this question: Have I ever done something I had no idea I was doing and it turned out to be a really good idea?  …

What does your gut tell you?

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One of my greatest career achievements happened on a lark.  Actually make that more than my greatest, make that several of my greatest happened due to guesses, blind luck, and …

The prudence trap is a lie

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I hear talk about a “prudence trap” from time to time. This really means that a decision maker is trying to make the “correct” decision because all decisions that are available have …

Avoiding The Sunk Cost Trap

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One thing I enjoy talking about with my clients more than anything else is the mystery of the sunk cost…or more relevant to this discussion, the reason that so many …

Vision

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Is the most important thing in your business in most cases.  In too many instances we find ourselves trying to fit the descriptors and requests of others. This is a …