Fads vs. Basics

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If you aren’t careful, you find yourself checking out every fad that comes your way.  Currently, we are looking at measurements like “likes” and an over glorification of “social media.”  But think …

You are in control

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Recently I heard a CMO speak about all the additional tools that are at the disposal of marketers today. But the conversation was taking place from the vantage point of “how …