I was reading an article out of the UK about why CMOs are still struggling to gain acceptance and respect in the executive suite. This is a challenge that has been going on as long as there has been marketing. Even in my own career, when I worked at the Experience Music Project in Seattle, my original bosses didn’t …
3 Lessons From My Conversation With Mike Guiffre
For today’s podcast I had a chance to talk to someone I have known for a few years and who I mentioned is likely someone that people have been waiting to hear me talk with, even if they won’t admit it….Mike Guiffre. I think this is an episode you’ll want to listen to the entire way through, but just to …
3 Ways To Improve Your Content Marketing
Lately I have been playing with a lot of content in a lot of different places. It is sort of awesome because I have a huge amount of content to share and it gives me the chance to test and validate certain ideas. One thing I have noticed as content marketing has grown more and more important is that more …
3 Business Basics You Absolutely Need To Pay Attention To
A lot of times we find ourselves drenched in the minutia of some new fad or idea. That’s typically our biggest and quickest downfall. Why? Because we aren’t as well versed in the basics as we need to be to generate the kind of business results that we need to be successful. In fact, if we spent more time on …
One of the best marketing campaigns you see…
Is from the people that run Stone Brewing Company in California. It isn’t one thing, but an accumulation of many things. This morning I want to highlight one important thing that they do that we should all pay attention to and that is the way that they use their Stone Enjoy By IPA to drive constant attention to their brand …