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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

The Different Types of Customer Data You Need to Improve Your Marketing Strategies

When it comes to marketing, it’s the relationship that counts. And just like in any relationship, your marketing strategy won’t thrive if you know nothing about your customers. Don’t be surprised if your campaign centered around family life doesn’t improve sales, especially if your clientele is primarily from Gen Z. This just goes to show that personalization […]
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