business Archives - Wakeman Consulting Group

Here’s a quick way to improve your content strategy

October 12, 2015
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Being a revenue consultant means that I often need to be my own best marketing and sales client. One thing that I know that I do a pretty good job of is taking my content and using it in multiple ways. For many people, this is a challenge because we often think of a speech, […]

October 11, 2015
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Lately I have been playing with a lot of content in a lot of different places. It is sort of awesome because I have a huge amount of content to share and it gives me the chance to test and validate certain ideas. One thing I have noticed as content marketing has grown more and […]

October 10, 2015
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A lot of times we find ourselves drenched in the minutia of some new fad or idea. That’s typically our biggest and quickest downfall. Why? Because we aren’t as well versed in the basics as we need to be to generate the kind of business results that we need to be successful. In fact, if […]

October 9, 2015
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Living in Washington, DC after having lived in NYC for about 10 years, you are taken pretty quickly with the lack of services and the lower quality of customer service at many establishments. Having spent a lot of my career in entertainment and hospitality, in some manner or the other, I wasn’t always aware of […]

October 8, 2015
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I’ve always been a fan of the holistic nature of any endeavor. Lately I have been doing a lot more reading about the customer experience, which to me is symbolized by the Apple digital hub strategy and how everything is connected and works in sync. That got me to thinking about how the customer experience […]

October 3, 2015
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Back in the day, I was one of the most successful ticket brokers ever! And, that’s all the hyperbole I am going to give you about my days in tickets, but the really important lesson that I learned by working in tickets was about pricing and profit. In the businesses that we are involved in, […]

August 21, 2015
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You are likely to run into a consistent challenge in an advisory role: ‘How do I get the client to see the challenge with fresh eyes or from my point of view?’ In my work, I’ve noticed three things that help me shift the perspective of my clients and get them thinking from a new […]

business

Here’s a quick way to improve your content strategy

3 Ways To Improve Your Content Marketing

3 Business Basics You Absolutely Need To Pay Attention To

Warning: Customer Service Isn’t Optional

2 Ways To Maximize Customer Experience

Knowing where your money comes from

Problem definition is an emotional thing

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