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What Does “No Strategy” Look Like?

“Does my business have a real strategy?” This is the question I spend most of my time helping business leaders answer. In most cases, the answer is no. The reality is that every struggling, stagnant, or declining business finds itself in this situation due to its unique situation, but they all share a similar feeling […]

Revisiting David C. Baker’s ‘Drop and Give Me 20’ Exercise…

This post was published originally on my email blast! Hey! I was going through my notes last night. At the front of my notebook, I keep a list of 20 insights that I find myself sharing over and over in my strategy work. I came across this exercise from reading David C. Baker’s book The Business […]

Travis Scott and Jordan Brand…They Have Updating the Brand Right.

My go-to sneaker newsletter is by Mike Sykes and this morning he put together a really solid one about Travis Scott and the Jordan Brand. The Kicks You Wear The Kicks You Wear, Vol. 345 — The Travis Scott Effect 🌵 Goooood morning, folks! Welcome to the Kicks You Wear. Thanks so much for reading. […]

The worst strategy advice I know of…

I originally posted this on LinkedIn and it has received so much attention, I figured you might find it useful as well. Including the drawing and picture. I try to add some humor to your day. Today I want to talk about some of the worst advice I know of when it comes to strategy: ‘Let the […]

How I Approach a Strategy Discussion…

Hi! Earlier this week, I wrote about the numbers I look for when I am working on a ticketing project. You have also told me that you would like hear more about how I approach things when I work with people. So let’s try that today. You can find the stuff on the numbers I […]

The Quality of MLB’s New Jerseys: Brand Codes 101

February 17, 2024
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Brands spend a lot of time thinking about their brand…if they are smart. Why? For major businesses, your brand can be worth 30-40% of the total valuation of your business. For a small business, your brand and your name are likely the only thing you have that is standing between you and the commodity abyss. […]

‘The Messenger’ is a Reminder: Strategy Before Tactics…

February 1, 2024
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Honestly, I’m not sure if I heard of The Messenger before yesterday. Which is probably part of the problem the site had. But the bigger point to make is that the collapse of The Messenger is a reminder to get your strategy right before you do anything else. I took a look at the site’s Wikipedia this morning and saw a […]