CX is what it is…

I see a lot written about customer experience (CX) lately and I’m glad to see that companies are considering the experience that their customers are getting by buying from them, using their products, and being in their ecosystem.  For many of us, the original concept of CX in tech came from the closed ecosystem of Apple, but it goes back …

The problem with social selling

The problem with social selling is that if you aren’t careful, it becomes nothing more than surfing the web.  Like all advances and tools, there are ups and downs to the utility of any one particular tool.  In social selling, the data that you are using and the research you are gaining, have to lead to conversations…and the conversations have …

Going “Full Geek”

I heard the term “full geek” applied to marketing the other day along with the idea that everyone is going to go “full geek.”  My question was “why?” I’m a fan of data and the information you can gain from using data wisely. The challenge with the commodification of marketing and data is that all of the information and all of the data …

Do The Tools Pay?

Don’t mix up the tools and tactics with the results that you are looking for.  The golden question of the data and tech boom is how we are going to use these tools to make money.  Now, that is going to change and be different for every organization…but here is a good primer for thinking about how to best use …

Do The Tools Pay?

Don’t mix up the tools and tactics with the results that you are looking for.  The golden question of the data and tech boom is how we are going to use these tools to make money.  Now, that is going to change and be different for every organization…but here is a good primer for thinking about how to best use …

Just a few steps

When you break it down to the simplest components, most things come down to only 4 things… 1. Planning 2. Execution 3. Review 4. Repeat If you want to complicate things, you start talking about how everything is so nuanced…but if you want to get things done, you can just view these 4 steps.

ABM is the new BIG THING!!!!

Over the last few days I have been reading a lot about “account based marketing” which talks about marketing to one person and not a large organization…. That isn’t surprising because in business to business selling and marketing, you aren’t usually selling to a company, but you are selling to people.  So this push for some kind of account based marketing, …