What is the value?

When I try to define what my marketing attack should be, I am often confronted with the question of what value do I bring to my clients… But a better question for you and me is what value do your clients hire you for… I often thought that I was in the business of organization development, and that does play …

A branding refresher

From time to time I am asked to speak to groups of executives and their teams… And, one of the topics that I am frequently asked to speak about is marketing and branding strategy. First of all, it is important to mention that there are some amazingly simple marketing and branding tricks and tips out there. For instance, one of …