Tottenham Hotspur Are Building A World-Class SportsBiz Brand!

This is from Talking Tickets, my FREE weekly entertainment business newsletter. Get it here! 3. Tottenham Hotspur: Super Club!  I’m finishing this week’s newsletter early so I can watch the Europa League. (Insert your own jokes here Derek!)  The Forbes article is a little light on accuracy and detail, but having written a piece about the new Tottenham Hotspur Stadium, …

College Football’s Return Is About Trump Saving College Football or Safety…Or, Something?!

This is an piece of Talking Tickets, my weekly live entertainment strategy email. Get it free here! 2. College football returns:  I’ll make the caveat at the top that I love my Alabama football.  With this out of the way, the return of college football is proving to be problematic and exposes a lot of the deep, structural challenges of the business …

Is Sports Business On The Verge Of Collapse?!

Get the newsletter delivered each Friday Morning by signing up at www.talkingtickets.substack.com 1. “The Whole System Is On The Verge Of Collapse”:  How’s that for a headline to start the week?  I didn’t make that up, the CEO of Serie A said that on Italian TV this week to describe the challenges that the league has been dealing with since …

Strategy Requires You To Focus On Two Things…

I’ve been reading up on strategy and thinking about how to apply strategic thinking to your business as we work to get through and beyond the pandemic. With that in mind, I’ve typically focused on three strategic questions to help guide you: What is the value you want to deliver? Who is the customer? How are you going to reach …

Mark Cuban and Clay Travis Are Both Wrong In Their Love Spat!

If you have been looking at the NBA’s ratings, Twitter, and following the noise machine, you may have heard about an ongoing fight between Dallas Mavericks’ owner, Mark Cuban, and Clay Travis from Outkick. The argument going back and forth is that Clay Travis is pointing out that the NBA playoffs is being outdrawn by Sean Hannity or other political …

Your Path Forward: Market Orientation

Hey! In the world of marketing, there are four distinct orientations that your business can take: Sales Orientation: meaning you make something and look for folks to sell to. Product Orientation: meaning R&D drives your business. Advertising Orientation: meaning you don’t care about anything but getting your communications out into the world. Market Orientation: meaning you look at the business …

The Non-Sellouts In The NFL Tell Us…

A quick note on the fact that none of the NFL games with fans during Week 3 look likely to sell out. This shows that we are dealing with an ongoing crisis that involves: A financial crisis A health crisis A psychological crisis Not selling out shows that you can’t just throw something out into the market and sell it, …