10 Principle of Marketing Success…

I’ve been outlining a few new ideas today and as I flipped through a magazine, I saw that there were a lot of lists of 10 principles: 10 Principles on Leadership 10 Principles on Strategy 10 Principles on … So I wanted to spend a moment to put down a list of 10 principles of marketing success. Market Orientation: Bring …

3 Marketing Lessons From Pappy Van Winkle

I’ve been reading the Wright Thompson’s book, Pappyland (link), the last few nights and you actually can learn quite a few marketing lessons from Pappy himself. Hold the Line: In the first part of the book, Wright talks about how one of the big reasons that the Pappy Van Winkle bourbon became such a big hit was due to Pappy’s …

5 Reasons You Should Focus On Being Market Oriented

I’ve been working through some thinking on Market Orientation lately to help better illustrate why the concept matters and how folks can and should make certain they are focusing on being customer focused heading through to the other side of the pandemic. Here are 5 reasons to consider for Market Orientation as the foundation for the way your business approaches …

NPS Score: Mine, Yours, and How You Can Find Yours?!

Get ‘The Business of Value‘ delivered first thing every Sunday, FREE! Hey! So I’ve been promising y’all an explainer on NPS Scores and why I have been asking you to share a score so I could teach y’all a lesson.  To start, NPS is Net Promoter Score.  It is a really good way to measure quantitatively how a product is doing. In …

BMW’s Digital Transformation Sounds Like A Disaster Waiting To Happen!

I read Marketing Week’s piece on BMW’s push to create a digital transformation last night and it left my head spinning with how overwhelming the whole concept is and how quickly this plan could go from best-laid to struggling to meet its goals. Let’s take a look at just three spots where this plan could go wrong sooner rather than …

10 Pricing Principles!

I’ve had approximately 10,000 conversations on pricing over the years. The gist of my advice is set your prices more intelligently, don’t discount, and hold the line on pricing. In having 3 conversations about pricing in the last 24 hours, I thought I might lay out a few of my guidelines on pricing. Here are 10 of them. Don’t Discount: …