5 Reasons All Sports Teams Need To Measure Their Net Promoter Scores!

Last week I had a chance to chat with Lisa Walker from Eventellect about their experience during the pandemic and the power of surveying your market to continue to create value for your partners. In having a conversation with Lisa, we got into a bit on the concept of the Net Promoter Score and why this one simple metric can …

10 Ideas To Improve Your Marketing Post-Pandemic

I’ve seen some incredible BS lately about what the “new normal” will be or the skills that the pandemic has made essential for marketers. Most of it is complete garbage because it is just embedding further the idea that marketing is tactical or that marketing is just communications. All of which has undermined the value of the profession of marketing …

2021 Festivals Will Go On, Differently…

4. Festivals in 2021 will go on, but may look different: Key Ideas: Now, more than ever, focus on the market.  Research is your friend, knowing that real behavioral patterns may take a few months to emerge. Your communications plan is great, but just running out a bunch of communications isn’t marketing. You have to make sure the communications plan …

Should Your Team or Organization Add a “Membership” Fee Now?

3. Is now the right time to introduce a “membership” fee? Key Ideas: If you are basing your product development on old data, you might want to hit pause.  Product creation comes after strategy. And, strategy is driven by research.  Market Orientation is the most essential idea you can put to work for your organization right now.  I drove to …

A 4 Action Framework To Guide You As We Work Through The Pandemic!

Hey! I usually bury the lede on this or just flick the share button at the end once you’ve read through the whole thing and are tired.  I’ve set a goal to add 1,000 new subscribers before the 4th of July and I need your help.  If you enjoy ‘The Business of Value’, or find value from it, please help …

Sports Teams Need To Rethink Their Value Proposition!

2. In the after times, folks are going to have to rethink their value: Big Ideas: Rethinking your value requires you to be market focused. Market focus requires research. Revisiting your strategy should be at the top of your list of things-to-do as we re-open if you haven’t already done that.  The Value Ladder should be your best friend as …

If You Discount As Soon As Your Track Re-Opens, That’s Troubling!

Get my weekly ticket, sports business, theatre, and live event newsletter FREE every Friday! 1. California starts letting folks back into live events and discounts follow! Immediately! Key Ideas: Discounts destroy! If you are discounting right away, that is trouble. Position yourself about what you do well or against your competition. Strategy is about power and dependency.  This is troubling!  …