Exploration vs. Evolution

Hi!  Did y’all see me featured in Forbes this week?  I got a chance to cover the world of marketing, strategy, and recovery from the pandemic with an emphasis on sports and concerts.  When this thing went live, I did something I don’t ever do…I listened to myself on a podcast.  Usually, I don’t do that.  But listening to the recording got me …

5 Predictions For The Post-Pandemic Ticket World!

5. I’m featured in Forbes and I share some predictions: Again, “Go me!” I set a goal of getting more and better press for myself during the pandemic. Let’s tally it up: Wall Street Journal Canadian Broadcasting Company BBC Fox 5 NY ESPN The Washington Post So much winning!  This is a much nicer piece about me than I could …

The National Rugby League, Product Orientation, and Marketing Sports Post-Pandemic!

4. The National Rugby League and their potential expansion teach us a lesson about the dangers of Product Orientation: Big Ideas: Get your strategy right!  Segment based on behavior and you’ll be surprised at the opportunities in front of you.  Target big juicy opportunities.  There are hints of the Super League here, hints of adding interleague play, and expansion of …

10 Marketing Ideas From My Appearance In ‘Forbes’…

Ha! I was interviewed by Forbes a few weeks ago and had the chance to reflect on the pandemic, my marketing career, sports business, tickets, strategy, and The Super League! I got to thinking about it as the world begins to show signs of returning to some sort of normal that I can look at this piece as some sort …

3 Key Takeaways From My Conversation With Mark Herschberg!

I had a chance to chat with Mark Herschberg about his great book, The Career Toolkit. This is a book that can help a lot of us right now, but really it is a book that will help us no matter where we are in our career. Here are a couple of things that still stick with me from our …

When Will People Really Go Back Out To Live Events?

1. Most US adults don’t intend to go to a live event in the near term: Big Ideas: Early warning bells are ringing that demand may not be “coming back like nothing happened”. So act now!  Marketing is a process. Here’s the most basic one I can give you.  Don’t discount! Seriously!  An exercise for you to start the week: …

Vivid Seats Is Going Public! This Is A Reminder To Look At Your Marketing Mix!

3. Vivid Seats is going public via SPAC: Big Ideas: A public company has different responsibilities than a private company.  Before you make any decision about how to distribute your tickets, get your strategy right.  Distribution needs even more attention than it needed before the pandemic.  SPACs are hot right now and I’m not a finance guy, but I do …