40 Quick Marketing Tips!

I’m going to try a little experiment here and give you 40 short marketing tips for the pandemic and post-pandemic world: Double down on customer focus because customers are going to be changed by the pandemic and you’ll want to know how they’ve changed. Don’t get trapped in the world of Product Orientation. The product may be great but the …

3 Ways The Secondary Market Might Change After The Pandemic!

I wrote about the idea that corporate buyers are giving up their sports tickets last night. I knew this was coming for a while now because I’ve maintained a decent network of corporate buyers through the years that know about my background in tickets and will call me to kvetch when something isn’t going right with their relationships with teams, …

As Companies Continue To Drop Their Sports Tickets, 5 Things To Think About…

Tony Knopp, CEO of TicketManager shared a LinkedIn update tonight sharing the knowledge that more corporations are giving up their sports tickets. “Droves” isn’t hyperbole. Before the pandemic, I’d been having conversations with business leaders around the country that were giving up their tickets. And, since the pandemic broke out, this trend has accelerated for a number of reasons, highlighted …

6 Resources For Modern Marketers! (Part 1)

I get an occasional note about my real emphasis on the basics of marketing and strategy that points out the obvious, “What you consider a basic or foundation isn’t always a basic and foundation for everyone.” This is true and it speaks to the hit or miss nature of a lot of marketing training, thought leadership, and emphasis in the …

Pricing Tells Me How Skilled You Are As A Marketer!

Hey There!  How’s everyone holding up?  I’ve been thinking about pricing a little bit the past week because I’ve had a few folks I work with ask me about setting prices, changing prices, and the best pricing method.  I’m putting together a short ebook with the principles of pricing that I follow that I’ll share here when it is ready, …

5 More Pricing Principles!

I’ve been working on a new ebook with some of my pricing principles included. Pricing is the ultimate moment in your marketing efforts because it is the point where you capture the value that you’ve been creating for your customers. I often share my thoughts on marketing. The most popular one is “Discounts Are For Dummies!” As I’ve spent some …