12 Ways the Business of Tickets Needs to Evolve to Recover From the Pandemic

I’ve had my mind on some ways that the business of tickets will need to change to recover from the pandemic because it is highly unlikely that things will go back to the same old, same old when the pandemic is over. Here are a dozen things I’m looking at right now to codify a more comprehensive way of approaching …

Discounts Are Still For Dummies!

A long time back, I wrote up the original piece on my resistance to discounts. Some friends of mine have had the audacity to talk about the “right time to discount” with me over the years and as we move through the pandemic, especially in the world of tickets, I see a willingness to rush back into discounting once again. …

5 Reasons To Segment Based On Behavior!

I was doing some research on segmentation over the weekend in preparation for short podcast based lessons I’m going to share this week to test out different ways to deliver content and value… And, I kept coming back to the reasons that I feel like segmentation based on behavior makes more sense than any of the other stereotypes or other …

Tying Your NPS Score To Product Development

Hey There!  I’m excited to say that a lot of y’all were really excited about the NPS Score lesson I shared last week! Especially when you were able to point out where yours was better than this newsletter’s.  It is totally fine because in a few months I will run another survey and we will see where we all are then.  …

Talking Tickets 22 January 2020: Brokers! AudienceView! Glastonbury! And, More!

Hey!  Over the last few months, I asked y’all to rate the newsletter so I could do a better job delivering value to your inboxes each week. Last week in my other newsletter, I wrote up a quick note about why this NPS Score matters and how you can think about it and use it for your business.  It is a really great metric …

Marketing Has A Marketing Problem

Helen Bailey just tweeted out this beauty: And, I quote tweeted that I did some research at the end of last year that showed some pretty damning stuff about the state of marketing right now. In doing two different rounds of research, first I went out to find out what CEOs thought about their marketing departments and 80% of them …

Brokers are missing out on the NFL Conference Championship Games, but…

This is a preview of ‘Talking Tickets’ my weekly newsletter on tickets, sports business, the arts, and live entertainment. Get it free HERE! 4. Brokers are missing out on NFL Championship Games: Before I get my inbox filled with folks from around the world shouting at me, “WE DON’T CARE ABOUT TOUTS!” Let me explain why this matters.  The first …