The Success of AFLW Is A Sign That Women’s Sports Is A Big Opportunity!

5. The AFLW’s success is a role model: Big Ideas: Market Orientation helps you launch successful new products and services.  Positioning is about stamping a word or two on your customers’ head and the AFLW wins with the way people use “belonging”.  Real Brand Purpose costs you something.  Australia, how can I stay away?  Australian Tourism Board, call me. Let’s …

3 Quick Thoughts on the World of Tickets This Week!

The news has been coming fast and furious this week and I haven’t had a chance to keep up. But I want to give you a quick rundown on my thoughts on the world of tickets this week. The Super League: I’ve written and spoken a lot on the Super League. It was an idea that didn’t have a strategy …

The Yankees Being Worth More Than The Mets?! That’s Brand Equity At Work!

3. The Yankees are worth more than the Mets and this highlights the power of brand and branding: This is from my weekly newsletter on tickets, sports business, and the business of entertainment. Get ‘Talking Tickets’ free! Big Ideas: Brand Management is about perception. You have to know what people think, know what you want to be in the market, and …

3 Takeaways From the Collapse of “The Super League”.

Well, The Super League was fun while it lasted. I wrote about the league through the lens of “The Power Framework” yesterday and over the next 24 hours or so…all the areas where the League was weak played out as being what took it down. Now as we deal with the fallout from the situation, let’s look at a few …

Is The Super League Strategy Strong Or Not?

This Super League idea is obviously big news. If you ask me what I think about it from the jump, I’d say it has the high likelihood of being a disaster. But to help lay out what is really going on here, I spent a few minutes laying this idea out using “The Power Framework” of strategy to get a …

The DAPA Framework for Project Success!

Hey! I had a few different exchanges on email, the phone, and social media this week about how to successfully launch projects, how to be successful starting projects, and how to set yourself up to be successful when you are going get involved with a team.  All of these things struck a chord with me like: When you are starting …

Georgia’s SportsBiz Environment Is A Pricing Testing Ground!? Who Knew?!

2. The Masters, the Falcons, and prices: This comes from my Friday newsletter on the world of tickets, sports business, entertainment, and performing arts: Talking Tickets! GET IT FOR FREE! Big Ideas: Price is the MVP moment of marketing. It is where you capture some of the value you’ve created.  Getting the price right is important. For every 1% in …