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dave@davewakeman.com
Washington, DC 20008
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Blog

Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

2. Opera Australia has shown us some important marketing lessons that apply to everyone, even now: Big Ideas: Market Orientation has been something I’ve been hammering and it pops up once again.  There isn’t a one-size-fits-all marketing strategy.  Doing the basics right is likely to always pay dividends.  I’ll be honest with you, I don’t agree […]
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Closing “The Differentiation Gap”

For most of the year, I’ve been talking with you about “The Differentiation Gap” which is the difference between how you think the market sees you and how you really are seen. Recently, I underwent the process of putting myself through a 360 assessment of my own to find out what my colleagues and clients […]
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3 Ways To Improve Arts Marketing…

The most popular post for years has been a post about the major challenges facing the performing arts. Since I wrote this piece, I’ve had some new ideas, started a podcast about marketing and selling the live experience, and grown my understanding of marketing and strategy. Today I want to revisit one of the cores […]
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Talking Tickets 27 March 2020

Hey There!  Thanks for being here again this week. If you’ve been finding value in the newsletter and the things I’ve been sharing, could you do me a favor and share this newsletter with someone that would get value from it? I’d appreciate it! Like I mentioned last week if you have some cool thing […]
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