This is from my newsletter: Talking Tickets! Sign-Up Free! Big Ideas: Your market research matters now more than ever. Gain a grasp on the three elements of your product. Know your customer journey and be deliberate about it. My piece in this month’s ALSD newsletter centers around the premium experience. This is something we’ve talked […]
Talking Tickets 15 October 2021: What is “Engagement”, Really?! Facebook Isn’t the Platform for Ticket Sales! MLB’s Attendance is Down! And, More!
Hey There! We are back for another newsletter. I dropped a great podcast this week with Simon Severino where we talk about growth, processes, and pricing. Simon has a trick that I have in my tool kit, helping people double sales in 90 days. If you dig the newsletter, let me know what you like or don’t […]
Hey! I spent my Saturday studying up on some pricing ideas for the “Set the Right F*$%& Price” course that I’m working on. I’ve found a platform and I’ll roll it out with a mix of video, homework, and case studies in the next few weeks. As I was working through it, I came up […]
2. MLB Attendance At a 37 Year Low: Big Ideas: Baseball’s bad trend lines continue to get worse. Baseball has hired a new CMO to tackle this issue. Strategy before tactics We’ve discussed my affection for the game of baseball and how much going to games at Safeco Field, Shea Stadium, Fenway Park, and Old […]
Big Ideas: Broadway has re-opened, but recovery is still a ways off. Like all businesses now, Broadway needs to follow the three steps of brand strategy: Diagnosis, Strategy, and Execution. Broadening the market is a wise decision First of all, I’m glad to see Broadway back. I owe a lot to Broadway and I’ve got […]
Big Ideas: Demographics is a bad way to segment a market. Strategy before tactics. Begin everything with diagnosis. I’m including a lot of brand stuff this week for a few reasons: The brand is everything in marketing. It is more than the BS that gets shared by numpties on the internet. Your brand can drive […]
Hey- Lately, I’ve been keeping a book on my desk called Where Good Ideas Come From by Steven Johnson. Here’s his TED Talk on the idea of ideas and innovation: As we head into the fall and winter, still wrestling with the pandemic, it seems important to think about innovation and ideas and come up with some […]