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dave@davewakeman.com
Washington, DC 20008
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Dave's Blog

Selling the Live Event Experience Must Change!

This is from my newsletter: Talking Tickets! Sign-Up Free! Big Ideas: Your market research matters now more than ever.  Gain a grasp on the three elements of your product. Know your customer journey and be deliberate about it. My piece in this month’s ALSD newsletter centers around the premium experience. This is something we’ve talked […]
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Talking Tickets 15 October 2021: What is “Engagement”, Really?! Facebook Isn’t the Platform for Ticket Sales! MLB’s Attendance is Down! And, More!

Hey There! We are back for another newsletter. I dropped a great podcast this week with Simon Severino where we talk about growth, processes, and pricing. Simon has a trick that I have in my tool kit, helping people double sales in 90 days.  If you dig the newsletter, let me know what you like or don’t […]
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MLB’s Attendance is at a 37 Year Low!?

2. MLB Attendance At a 37 Year Low: Big Ideas: Baseball’s bad trend lines continue to get worse.  Baseball has hired a new CMO to tackle this issue. Strategy before tactics We’ve discussed my affection for the game of baseball and how much going to games at Safeco Field, Shea Stadium, Fenway Park, and Old […]
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Broadway is Back! But are Ticket Buyers?

Big Ideas: Broadway has re-opened, but recovery is still a ways off.  Like all businesses now, Broadway needs to follow the three steps of brand strategy: Diagnosis, Strategy, and Execution. Broadening the market is a wise decision First of all, I’m glad to see Broadway back. I owe a lot to Broadway and I’ve got […]
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How I Innovate Ideas!

Hey- Lately, I’ve been keeping a book on my desk called Where Good Ideas Come From by Steven Johnson.  Here’s his TED Talk on the idea of ideas and innovation: As we head into the fall and winter, still wrestling with the pandemic, it seems important to think about innovation and ideas and come up with some […]
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