Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
(Sat - Thursday)
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

Dave's Blog

Martin Gammeltoft Talks Email Marketing

I had my friend, Martin Gammeltoft, from Activity Stream on The Business of Fun recently to talk about the new ‘Activate!’ email marketing tool that they’ve built into the Activity Stream platform. As always, Martin is fun to talk with and we learned some new things that can be helpful to you as you work […]
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Opera Australia Shows That Arts Marketing Can Achieve A Lot With Better Marketing!

2. Opera Australia has shown us some important marketing lessons that apply to everyone, even now: Big Ideas: Market Orientation has been something I’ve been hammering and it pops up once again.  There isn’t a one-size-fits-all marketing strategy.  Doing the basics right is likely to always pay dividends.  I’ll be honest with you, I don’t agree […]
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Closing “The Differentiation Gap”

For most of the year, I’ve been talking with you about “The Differentiation Gap” which is the difference between how you think the market sees you and how you really are seen. Recently, I underwent the process of putting myself through a 360 assessment of my own to find out what my colleagues and clients […]
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